DirectFood.store Selected for $1M Co-Investment from the Digital Technology Supercluster to Secure the Food Supply Chain – Yahoo Finance


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Led by Wisebox Solutions, the project connects farmers directly with consumers, restaurants and charities

Abbotsford, British Columbia–(Newsfile Corp. – September 10, 2020) –  Wisebox Solutions is pleased to announce that it has been selected for a CAD 1M co-investment from the Digital Technology Supercluster COVID-19 Program, which will secure the food supply chain through the launch of the DirectFood.store online marketplace. The investment will help the Fraser Valley-based technology company create a one-stop shop for consumers to source fresh food directly from local producers, all without warehousing, processing facilities, stores or other distributors.

Led by Wisebox Solutions, the project brings together i-Open Technologies, Novex Delivery Solutions, Nutriva Group and Berryhill Growers farms, and two restaurants, Eat Fresh Pizza and Mission City Pizza, as part of the consortium and early adopter group. Wisebox has identified 26 new regions within North America, is in discussion with several US state ministries of Agriculture and has executed a teaming agreement with one local channel within the state of South Carolina. This aggressive growth plan and collective funding sources will allow the firm to generate dozens of new skilled technical jobs locally; all development and corporate operations are being handled in Abbotsford, BC.

The technology solution allows food producers to list their goods on the website where consumers and restaurants can browse and select what they want. Their order will be ready for pick-up and delivery by drivers the next day. Through its partnership with a large international payment processor, vendors of DirectFood.store receive payments directly into their own merchant account, and consumers and restaurants receive a separate receipt from each vendor. This precedent-setting direct sales business model within a common marketplace, combined with free delivery, sets DirectFood.store apart from the crowd. Furthermore, unlike many boxed and warehoused food suppliers, DirectFood.store will provide next day delivery of fresh, healthy and organic products following a direct “farm to table” concept – all from local providers with not more than one hour of travel.

“The DirectFood.store project demonstrates the power of collaborative innovation to solve real challenges to the food supply caused by the COVID-19 pandemic,” explained Bill Tam, Co-Founder and COO of the Digital Technology Supercluster.

The integration will also improve transparency and visibility throughout the food supply chain while providing AI-driven analytics to help farmers make more sound business decisions around planting and harvesting. Restaurants and charities can use the system to order and deliver local products. They then have the advantage of advertising fresh, local ingredients. Through the traceability and transparency enabled technology, they can share which farms provided the ingredients and sell much healthier solutions rather than processed or frozen foods.

Colin Schmidt, CEO of Wisebox Solutions comments, “DirectFood.store is not only positioned to become the market leader in online grocery delivery, but we are also confident that our proven technology framework will address COVID-19 related contact-free shopping immediately while delivering a fully integrated online fulfillment system that will increase profitability for local grocers and suppliers. On behalf of Wisebox and the consortium that forms this partnership, I would like to thank the staff and committee of the Digital Technology Supercluster for their support to date and for presenting this opportunity to revolutionize consumer experience with easy and seamless access to fresh, healthy local food.”

Colin Schmidt

Digital Technology Supercluster

Kathleen Ried

604-724-1242

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